This customer is a large Fortune 500 company that spends millions of dollars marketing 50+ brands. They have a well-defined marketing taxonomy to facilitate their marketing analytics, for better marketing ROI attribution. The customer's marketing analytics team had difficulty maintaining their complex taxonomy, managing taxonomy across multiple brands, and collaborating on taxonomy with the marketing agency that runs their campaign operations.
The customer needed a taxonomy management platform that could:
CampTag is a customizable marketing taxonomy platform that allows marketing operation and analytics teams to build, collaborate on and manage campaign taxonomy and UTM tagging. CampTag allows organizations to standardize and govern their marketing taxonomy at scale without the need for complex spreadsheets or expensive ETL to ensure compliance.
CampTag was customized to allow the customer to sign into the platform using their own SSO (Single sign-on) provider. The platform's taxonomy building feature was modified to ensure that the customer could customize the taxonomy as their requirements grew.
The customer was able to:
CampTag can help you standardize your marketing taxonomy so that you can get rid of messy, error-prone excel sheets. Tag your campaign URLs using standard parameters or custom dimensions using our robust, easy-to-use platform.
Reach out to us today to find out how CampTag can help save you hundreds of man-hours and effort.