Resources
SFTP connection now in CampTag
We often spend a lot of time transporting our UTMs for analytics across different platforms manually. We at CampTag have made it simple for you using an automated SFTP connection.
Introduction to UTM parameters
Introduction to UTM parameters, how you can create them, and how the reports are generated in Google analytics, to help you run better campaigns.
CampTag marketing taxonomy for a Fortune 500 company
How CampTag helped a large Fortune 500 company optimize their campaign analytics with standard marketing taxonomy and UTM tagging.
Campaign naming convention
How to create standardized marketing campaign naming conventions and how they help you gather more information about your digital marketing campaigns.
Getting customer information without third party cookies
Substitutes for third party cookies, and how to get customer information in a cookie-less world.
Google sheet template for building UTM tracking code for PPC campaigns
Step-by-step guide to building campaign tracking URLs using Google sheet templates, quickly and effectively.
What is taxonomy and marketing taxonomy
What is taxonomy and marketing taxonomy – definition, terms, uses and impact of using the right taxonomy.
List of top 5 UTM builders, their advantages and disadvantages
Top 5 UTM builders that you can use to get started with your campaign tagging, their uses and disadvantages.
All about query string parameters, how they work and how to use them in your campaigns
Query string parameters can be used for modifying content on pages, or for tracking your visitors more effectively.
Step-by-step guide to setting up a Google Ads campaign for the best results
Step-by-step guide to setting up a Google Analytics campaign, the right way, so that you get maximum returns on your ad spend.
Importing campaign data with utm_id, cid in GA, Adobe Analytics
Learn how to import campaign data using utm_id or cid into Google Analytics and Adobe Analytics. Hide UTM parameters and collect more campaign data.
A review of the Top 7 URL builder spreadsheets
List of top 7 URL builder spreadsheets to create campaign URLs in bulk, using UTM parameters like source, medium and campaign name.
Marketing Data Governance – how it can change your organization’s core through data
Formulating the perfect data governance strategy, implementing and auditing it, will help get the customer data across to the right person at the right time.
Google Ads reports on Google analytics, to help you make your campaigns better
Gain more insights about your Google Ads paid campaigns through Google Analytics standard reports.
Common mistakes in paid marketing campaigns and how to avoid them
List of common mistakes that marketers make while implementing paid marketing campaigns and how to avoid them.
Set up a Google Smart Campaign – Run your ads on autopilot.
Step-by-step guide to setting up your Google Smart Campaign, to generate high-quality leads for your business.
How to create Remarketing campaigns on Google Ads
Remarketing helps you in branding, in reaching out to your website visitors, and staying connected with them. Set up your remarketing campaign today!
Steps to set up a LinkedIn paid campaign
Guide to setting up a LinkedIn campaign to market your products and services to your target audience.
Quick guide to running perfect email marketing campaigns
Quick guide to running perfect email marketing campaigns - choose the right audience, write selling email copies and get your email marketing strategy right.
Campaign URL Tagging using UTM parameters for better campaign analytics
Campaign Tagging using UTM parameters, campaign ID or UTM ID ensures that the right information is collected about your website visitors.
PPC glossary to dig deeper into your paid marketing campaigns
PPC Glossary of all the commonly used terms in paid marketing, to help you understand your PPC marketing campaigns better.
FAQs on Campaign URL Tagging
Frequently Asked Questions related to campaign URL tagging and paid marketing campaigns, to help you run campaigns better.
The Rise and Fall of URL Shorteners
With the advent of social media, there came the need to shorten URLs in order to accommodate them in social media posts. Read more about URL shorteners.
Setting up Facebook Campaigns
Guide to setting up Facebook Campaigns – campaign objectives, scheduling, budgets, audiences, attribution and other key strategies to Facebook marketing.
How to use UTM_ID in Google Ad Campaigns
How to use UTM_ID to tag paid marketing campaign URLs and import the campaign data to Google Analytics.
URL Tagging in Social Media Marketing Campaigns
URL tagging using UTM parameters, UTM_ID and CID in social media marketing campaigns for more accurate campaign performance data.
Choosing the right marketing platform for paid campaigns
Choosing the right marketing platform for your paid campaigns will ensure better reach and better results. Read this article to make informed decisions.
Who Should Own Campaign Names – Organizations or Agencies?
It’s extremely important for organizations to own Campaign Taxonomy, and insist on standardization across different teams, geographies or business units.
Limitations of free UTM builders
10 limitations of free UTM Builders and how to overcome them with CampTag.