We often spend a lot of time transporting our UTMs for analytics across different platforms manually. We at CampTag have made it simple for you using an automated SFTP connection.
Introduction to UTM parameters, how you can create them, and how the reports are generated in Google analytics, to help you run better campaigns.
How CampTag helped a large Fortune 500 company optimize their campaign analytics with standard marketing taxonomy and UTM tagging.
How to create standardized marketing campaign naming conventions and how they help you gather more information about your digital marketing campaigns.
Substitutes for third party cookies, and how to get customer information in a cookie-less world.
Step-by-step guide to building campaign tracking URLs using Google sheet templates, quickly and effectively.
What is taxonomy and marketing taxonomy – definition, terms, uses and impact of using the right taxonomy.
Top 5 UTM builders that you can use to get started with your campaign tagging, their uses and disadvantages.
Query string parameters can be used for modifying content on pages, or for tracking your visitors more effectively.
Step-by-step guide to setting up a Google Analytics campaign, the right way, so that you get maximum returns on your ad spend.
Learn how to import campaign data using utm_id or cid into Google Analytics and Adobe Analytics. Hide UTM parameters and collect more campaign data.
List of top 7 URL builder spreadsheets to create campaign URLs in bulk, using UTM parameters like source, medium and campaign name.
Formulating the perfect data governance strategy, implementing and auditing it, will help get the customer data across to the right person at the right time.
Gain more insights about your Google Ads paid campaigns through Google Analytics standard reports.
List of common mistakes that marketers make while implementing paid marketing campaigns and how to avoid them.
Step-by-step guide to setting up your Google Smart Campaign, to generate high-quality leads for your business.
Remarketing helps you in branding, in reaching out to your website visitors, and staying connected with them. Set up your remarketing campaign today!
Guide to setting up a LinkedIn campaign to market your products and services to your target audience.
Quick guide to running perfect email marketing campaigns - choose the right audience, write selling email copies and get your email marketing strategy right.
Campaign Tagging using UTM parameters, campaign ID or UTM ID ensures that the right information is collected about your website visitors.
PPC Glossary of all the commonly used terms in paid marketing, to help you understand your PPC marketing campaigns better.
Frequently Asked Questions related to campaign URL tagging and paid marketing campaigns, to help you run campaigns better.
With the advent of social media, there came the need to shorten URLs in order to accommodate them in social media posts. Read more about URL shorteners.
Guide to setting up Facebook Campaigns – campaign objectives, scheduling, budgets, audiences, attribution and other key strategies to Facebook marketing.
How to use UTM_ID to tag paid marketing campaign URLs and import the campaign data to Google Analytics.
URL tagging using UTM parameters, UTM_ID and CID in social media marketing campaigns for more accurate campaign performance data.
Choosing the right marketing platform for your paid campaigns will ensure better reach and better results. Read this article to make informed decisions.
It’s extremely important for organizations to own Campaign Taxonomy, and insist on standardization across different teams, geographies or business units.
10 limitations of free UTM Builders and how to overcome them with CampTag.