Applying Constraints to Campaign URL Dimensions

While creating custom dimensions for your campaigns, there might be some restrictions or constraints inherent to your business. Or even generic constraints that you want the AdOps team to follow faithfully.

Here's an few example:

If you have a Product called Kids’ shoes, and it has Sub-brands like Zapper, Air, School shoes, Tinytots etc., you want those sub-brands to be added only under Kids’ shoes. They should not be added to your Men’s or Women’s collections. This is a constraint that should be incorporated into your URL tagging logic.

What are Constraints?

Constraints can restrict the values that can be used in one Dimension with respect to another Dimension, while creating Campaign Names and URLs.

Constraints are an essential feature of Marketing Taxonomy and Campaign Tagging.

How to create Constraints in CampTag?

1. Go to Constraints on the left menu
2. Click on Create Constraint button the top right
3. Choose a Primary Dimension and the specific value associated with it, for which you want to apply the constraint.
4. Choose a Secondary Dimension and select all the values from it that can be associated with the Primary Dimension value.

Here’s an example:

Similarly, if you choose your Primary Dimension as ‘Ad Source’ with the value ‘Google’, you can add Secondary Dimension as ‘Ad Type’ with values like Text Ad, Image Ad, Video etc., but not Carousel, Story, Audio and so on.

In this example above, your AdOps team or Campaign Manager will only be able to choose the Secondary Dimension values that you have specified, against a particular Primary Dimension value.

This reduces chances of data entry errors, and subsequently lesser reporting errors.

Editing, Deleting or Archiving Constraints

You can edit, delete or archive constraints by hovering over the Constraint name in List view.

Why are Constraints Important?

In all probability, you are currently using a spreadsheet like the CampTag URL builder to create Campaign URLs

Though you would have enabled Data Validation, it needs complex formulae to ensure that you can only choose specific Secondary Dimension Values for a particular Primary Dimension. Your Campaign Managers could choose the wrong secondary dimension value, messing up Campaign Tagging and hence your Campaign Performance Analytics.

Take a Free Trial of CampTag today to see how you can standardize marketing taxonomy, add custom dimensions to your campaign, create URL tags efficiently, and also apply constraints to your Dimension values.