CampTag’s Integration with Adobe Analytics ensures that your SAINT classification data is synced with Adobe Analytics when creating UTMs.
The Workflows feature lets you seamlessly sync the name formats and URL formats you create in CampTag with Adobe Analytics. URL formats are validated and submitted to Adobe Analytics in a few simple, easy clicks. There are validation reports to help you work on any URL that might be faulty, and re-submit them.
Here's how to create Workflows in CampTag:
While discussing adding Custom Dimensions to CampTag, we had looked at different types of dimensions like Options, Freeform, and ID.
Since Adobe Analytics campaign URLs are tagged using Campaign ID, or CID, you have to choose the ID-type dimension here. In the Dimensions tab on CampTag, Click on Create Dimension and choose ID as the Type. You can specify the character limit, and prefix, if any here.
Create marketing taxonomy or name formats using the same method already discussed in this user guide.
You have to choose a Name, Description, Character limit, and all the Dimensions that you want to include in your Campaign Name.
The URL Formats have to be created in a specific manner to be compatible with Adobe Analytics URL tagging.
Once the prep work is completed, you can create your Integration with Adobe Analytics and set up a Workflow.
A lot of organizations are now choosing Adobe Analytics as their web analytics solution, though it is quite expensive. Adobe Implementation requires some technical know-how compared to Google Analytics, but it has many advantages.
URL tagging for Adobe Analytics is done using SAINT CLASSIFICATION using an s.variable to which multiple values are assigned for various dimensions that you want to capture. Campaign ID or CID values are appended to campaign URLs, which denotes the Dimensions and Value key pairs that you want to track.
Assigning unique CIDs, and mapping them to the correct Dimension values is very crucial for accurate Analytics Reports.
CampTag can help you implement Adobe Analytics URL tagging accurately. Reach out to us today if you would like to implement Campaign URL tagging for Adobe Analytics.