Create names and UTMs that are compatible with every advertiser
Standard URL Tracking Codes
CampTag standardizes names and URL parameters across all your campaigns. Bring consistency into your
campaign names and URL parameters to ensure that your campaign data is more accurate and insightful.
Gone are the days of 5 standard UTM parameters. Custom dimensions enable you to collect more granular
data about your customers. CampTag allows you to create unlimited custom dimensions and add them to your
URLs and campaign names.
Rules and Constraints
Maintain the data integrity of your campaign names and URLs by defining constraints. Constraints allow
you to prevent data entry mistakes by restricting what dimension values can be combined.
Manage multiple naming conventions, brands and teams
Separate your campaign taxonomy and brands using Workspaces. Grant users access to specific workspaces
to separate teams and business units.
Speed up your workflow with CampTag's Bulk Create feature. Automatically generate hundreds of
standardized Names and UTMs in just a few clicks.
Detailed changelogs along with three different user roles enable you to control and monitor access to
your marketing taxonomy.
Senior Manager,Marketing Digitalization
CampTag enhanced the accuracy and efficiency of our media naming process by enabling us to manage a
unified taxonomy across all our brands and teams, which gave us more confidence in our campaign data and
8 reasons to choose CampTag for your marketing campaign taxonomy
Build and standardize campaign taxonomy with a few easy clicks.
Integrations with Adobe Analytics and other platforms to ensure seamless campaign data capture.
Use traditional UTM parameters, or create custom dimensions to improve tracking.
Make your marketing attribution and analytics richer.
Get rid of your conventional messy, error-prone spreadsheets.
Super-charge your analytics data, gain more insights to make better business decisions.
Bring in better collaboration between Analytics and AdOps teams.
Define rules and constraints to ensure fewer errors in campaign tracking codes.
Learn more about marketing taxonomy with these articles